Rock Solid Rebrand Assets
Blair and I talked and wanted a new look for the brand that represented what Rock Solid had evolved into after over 6 years of the gym being open. We didn't use the Brand Blueprint that I normally use with clients because Blair is a friend we had already discussed at length what she was looking for and what the new look needed to do to give the gym a facelift.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/f60b48d5-e293-4228-a645-e42584a6c409_rw_1920.jpg?h=88c2c0b3809e6e7d30a855990f1ff84b)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/dfb25777-94c8-49a0-b54c-0f7d4cfadab0_rw_1920.jpg?h=4ace8f43f10fe784f4d9e2ecc44864cf)
Below is the Logo & Assets I created for her when she first started in 2013. We had no photos, an empty storefront and only a vision of what it would become after lots of renovations, new employees and most importantly the community she would build of loyal clients.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/524cc759-b800-4add-8ee3-f650d0641f46_rw_1920.jpg?h=34a1dea9db6ac697d1c58967d24ecf9b)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/7dfa78d9-d33c-465a-9b8c-96e3dca2e74b_rw_1920.jpg?h=f1f49820ff7309f83dc517c9c92eb932)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/e0b98cc7-16f6-4abb-a40c-30fde5b2d172_rw_1920.jpg?h=43a9022fac8b3517e7238f58bb99795a)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/18605264-0ad5-461e-8c01-bad63686e10d_rw_1920.png?h=9c4e57378f2e98ad61e3e896dcdd4485)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/2db1fd24-e53d-43e7-91e9-c67456b114df_rw_1920.png?h=2c6809a8c0bc8bc4ce37c5915dfce850)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/6773fcb9-6933-4da4-b524-703165c5fbc8_rw_1200.png?h=ed9b24309fd67da53e379fd24cc28434)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/5d82cfc9-d86e-412c-90ec-34098666a18c_rw_1920.png?h=7a39e7b1d6533f6975afb842924def98)
2014 Rock Solid - Bliss out in Belize Retreat. Designed to stand out on a community board in a coffee shop and to have gym members take home for family and friends to learn about the trip.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/e6abbf64-e4f0-4714-8f28-8d5d794c73dc_rw_1200.jpg?h=42702543dc49c4fb782e51cdad9260fb)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/dc917558-d26d-4ab8-af36-e007ca3fc826_rw_1200.jpg?h=78fd5c7d91971342124b85967d6c0768)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/c92ebf35-07d6-4e23-816d-e824bcac47c4_rw_1200.png?h=fbadfe804ad9e25412621d8de7c004aa)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/5f2a957b-296c-4970-8f20-225dc28ab80c_rw_1200.png?h=8af47994537e0f99f74de801f0f55a4b)