American Greetings Created Licenses: Carebears, Holly Hobbie, Strawberry Shortcake all have a great following amongst teens and tweens. I wanted to modernize some of the characters, give them personality and stay within the parameters of the brand outline for all 3. It was fun to push the boundaries to make them more relatable and fun.
I worked with the illustrators of each brand to show them what I wanted, gave them reference sketches and look & feel from magazines and web searches, and then from there created my own backgrounds/patterns to compliment the new illustration.
