Created a Storybook Style Promotion with the main character "Happy" and his animated animal friends. The re-branded box needed to be shown so I also made it look painted/CGI to fit the look/feel. McDonalds red is the staple color of the happy meal kit which pops with the earthy tones of the imagery.  I got to play with illustrated type overlays to create a less formal and more playful look just like you would see in a children's book cover. 

The ask from the client was moving from the traditional happy meal offerings and highlighting the apple dippers as hero, small fry, 4 pc mcnuggets and chocolate milk as secondary. The goal was the keep ordering quick and easy for customers so it minimized any extra time wait time and questions with crew member taking the order.