2010 Movie: Megamind Happy Meal Promotion Final Layouts. US and CA packaging and POP.
Super Hero Animated Comedy by Dreamworks.
Will Ferrell: Megamind Brad Pitt: MetroMan Seth Rogan: Tighten Tina Fey: Roxanne David Cross: Minion Tom McGrath: Lord Scott
Concept 1: Wickedly Great
Concept 2: Save The Day
Concept 3: Eureka!!!
Concept 4: MegaFun
Client chose Concept 1. Final Layouts Below.
3D Render of Packaging
3D Render of Packaging
US Happy Meal Box
Canada Bag 4 Color
Crew Poster
Merchandiser Mockup & Actual Display
DT Translite
Window Poster
The Toy Merchandiser was submitted in the 2010 POPAI - Design of Times Awards and won. The Idea: Megamind is stealing the "hero" out of the Merchandiser display. The activation tactic of this particular Toy Merchandiser was using an untraditional way of displaying the toys to get the kid’s attention, while also giving them a glimpse into the storyline of the movie.