Latin Grammys 2013 Poster Design for McDonald's

This was one of my favorite projects I directed for McDonalds. I worked with HCM writer Gabriel Feijo Gonzalez and illustrator Claudio Limon to make this poster design idea come to life. 

Below: Concept Boards 1, 2, & 3
Client chose to combine the ideas in concept 1 & 2.
1) Concept Art  2) Initial Art  3) Revised Art.
Final Art to Printer
Fun fact: The herringbone pattern around the guitar was originally concepted as the McDonalds gold arches but legal killed in the Initial Art phase of the project. 

Final Art

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