Latin Grammys 2013 Poster Design for McDonald's
This was one of my favorite projects I directed for McDonalds. I worked with HCM writer Gabriel Feijo Gonzalez and illustrator Claudio Limon to make this poster design idea come to life.
Below: Concept Boards 1, 2, & 3
Client chose to combine the ideas in concept 1 & 2.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/2ef8a18a-7b98-4146-b5f6-e00e9504d800_rw_3840.png?h=53f5bf0acef4846806e350ea9143c0aa)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/86a0809e-8228-49bb-8573-1f573f9fe19d_rw_3840.png?h=76987e70f9a72cd362fc7a9ee53a2225)
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/1685a52e-c720-47b7-a204-9948b935483b_rw_3840.png?h=1b603ad6eddb6ded4109b81778f1db12)
Below:
1) Concept Art 2) Initial Art 3) Revised Art.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/a874f5f4-5f27-43ed-949a-cfa0a25dae53_rw_1920.jpg?h=b62fa2284f9dee867065f5f8a3aa2820)
Final Art to Printer
Fun fact: The herringbone pattern around the guitar was originally concepted as the McDonalds gold arches but legal killed in the Initial Art phase of the project.
![](https://cdn.myportfolio.com/eb567430-ba5a-49f5-9ba3-6de3080d3ae2/4408c199-0fdd-4034-8b98-1b7dc48c5fce_rw_1200.png?h=15fd26a5f22587356fe0851049af659f)
Final Art